Whether you’re getting ready to launch a new business or want to expand your current venture, the more hair salon services and products you offer, the more successful you can become. Along with increasing salon or full-service barbershop revenue, you’ll also elevate your chances of growing and retaining your clientele because they’ll be coming back more regularly for repeat treatments. We’ve compiled a list of offerings to help you increase your earnings while keeping your clients a full-service experience.
WaxingWaxing is an easy way to build a loyal clientele base because the process needs to be repeated every four to six weeks due to the hair growth cycle. It’s a highly profitable service because of the low overhead. Once you invest in the initial waxing supplies, such as the warmers, you only need to reorder your wax, application strips, sticks, and pre-or post-care.
Straight-razor shaves are classic, and they’re still in demand today. It’s one of the most popular barbershop services because it provides an ultra-clean shave and many men like the nostalgia that comes with it. If you can master the technique, you’ll set your business apart from the rest.
While a typical barbershop offers essential hair and shaving needs, a grooming salon also provides services such as waxing, tweezing, hair cuts and treatments, hair coloring, manicures, and pedicures. You can work with your staff to help cross-promote services in different departments, which enhances client experience while generating more revenue for your business.
Shaping is so much more than just plucking stray hairs. An esthetician will also enhance the brows based on face and eye shape to flatter the client’s features. The brows are typically measured and marked with a white eyebrow pencil to ensure accuracy and client satisfaction. As it’s more customized than waxing, you offer a more tailored, high-level service.
Ear and Nose Hair
Whether or not you choose to include hair and nose trimming as a complimentary offering when taking care of your client’s other barbering needs is up to you. However, you can also charge an extra $15-$20 for this service and even promote it as an individual offering for the man who just needs a cleanup in these areas.
The size of the facial treatment market in the United States was around 348.92 million in 2022 and is poised to grow at a CAGR (compound annual growth rate) of 7.1% to reach 491.67 million by 2027 — it captures 35% of the global market. Skincare treatments include steaming, extractions, peels, masks, massage, and specialty treatment products to address various skincare concerns. Along with the revenue generated from the services, there’s also an opportunity to increase income by selling retail products to help clients maintain their skin goals at home.
Hair extensions remain one of the most profitable niches within the hair industry. The global human hair extension market size in the U.S. was valued at 4.06 billion in 2022 and is poised to grow from 4.44 billion in 2023 to 7.90 billion by 2030. Depending on the service, an independent salon owner can bring in anywhere from $50 to $200 per hour. Profits from an average eight-hour day can be as high as $1,000. The key is the technique, so don’t offer this service unless you’re confident of your abilities (or another employee), or you could lose clients instead of gaining them. Most professional human hair extension brands offer training, so take advantage of it.
Perms and Relaxers
The modern-day perm has a looser curl or wave versus the tight coils of the 80s, which is why it’s a service that’s having a resurgence. Relaxers have the opposite effect, so they’re desirable for clients who want smooth, straight tresses. The perms and relaxants market is projected to grow by 3.1% CAGR in the next few years.
Special Occasion StylingYou can’t overlook special occasion styling when it comes to salon offerings. As there’s a lot of detailed work involved, you can charge around $100 or more, depending on your market. While weddings and proms are popular for updos, the everyday blow-dry style is popular (and profitable) for the average night out. Just look at Drybar’s success story. It’s now a $50 million enterprise with 40 salons across the country, 3,000 employees, and is currently valued at nearly $200 million.
Having the right combination of services at your salon or barbershop encourages customer loyalty, helps you build your brand and reputation, boosts sales, and makes it easier for your business to remain competitive in the marketplace. Don’t forget about retail! Check out our entire post about Why You Should be Retailing Products in Your Salon or Barbershop.