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Ouidad Tone It Away Purple Shampoo (250ml/8.5oz)

OuidadSKU: OUI-30508

Sale price$25.95

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Only 12 units left

Pickup available at Altamonte Springs, FL

Usually ready in 1 hour

Ouidad Tone It Away Purple Shampoo (250ml/8.5oz)

Enhance color and tone your curls between salon visits.

Ouidad's Tone It Away® Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.


  • Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits
  • Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color
  • Infused with cica and rice water to help strengthen strands and repair damage
  • Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
  • Vegan and Cruelty-Free


  • Violet & Orchid Extracts: Purple extracts that counteract unwanted yellow tones and help to prolong color
  • Cica & Rice Water: Work to strengthen curls and repair damage
  • Coconut & Avocado Oils: Nourish, protect and work to repair curls
  • Pro-vitamin B5 & Quinoa Protein: Helps to strengthen strands that may be damaged from heat styling or coloring

How to Use:

Massage into and distribute throughout wet hair to cleanse. Use as needed when looking to tone brass or eliminate unwanted yellow colors.

30-Day Limited Returns Policy

We want you to love your purchase. If you are not satisfied with your order for any reason, we will gladly accept any unused and unopened products within 30 days of delivery.

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Michelle S. (St. Louis, MO)

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Kathy (New York, NY)

"So happy to find a business who actually cares about their customers like you do which is rare these days. Will recommend to my friends :)"

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